Although it's still available in the Apple Store (for the not super low price of $999), once current inventory is sold out, that'll be the end of Apple producing standalone displays for its computers.įor now, at least. “It seemed like they were on your side.Apple is discontinuing sales of the Thunderbolt Display, a much-loved, though rarely updated monitor. “I feel like this is my go-to,” she said. She kept coming because she trusted those who worked there.
#Word 2016 for mac apple store how to#
Kerry Elson said she first came to Tekserve about a decade ago, when she was still working as an intern and trying to figure out how to use a new computer. Alan Wolk said he had been coming to Tekserve for about 15 years, including once to repair a keyboard damaged by spilled coffee. Outside the store on Wednesday afternoon, word had not yet reached many customers, who said they were disappointed.
#Word 2016 for mac apple store professional#
The company will continue with its corporate sales and professional services, as well as with an operation focused on small- and medium-size businesses, an area that has experienced growth, Mr. “But there comes a point where that doesn’t make sense anymore, as much as we love it.” “We love our customers, and we love what we do,” Mr. Employees were officially told on Wednesday that the end was imminent. Talk of the store’s closing had circulated for weeks among neighbors and regular customers. “For us,” he said, “the trend wasn’t going to reverse.” But, he said, the owners realized that a turnaround seemed unlikely. Gepner said that when he joined Tekserve in 2014, the owners asked him to see whether the diminishing retail operation could be saved. There was also a “museum” of Apple computers, with models dating back more than three decades, including a Macintosh 128K - the original Apple Macintosh personal computer - signed by Stephen Wozniak, the company’s co-founder. While Apple’s own stores are sleek and modern in appearance, Tekserve had the feel of a throwback, its shelves lined with old-fashioned radios and a soda machine where customers could grab a chilled Coca-Cola in a glass bottle. On “Sex and the City,” for instance, when Carrie Bradshaw’s laptop crashed, she rushed to Tekserve. More than 15 years ago, it moved into its current home, with 10,000 square feet of retail and service space, and grew into something of a New York City fixture. Tekserve opened in 1987, focusing exclusively on repairs at first, and has always operated out of spaces on 23rd Street, between Sixth and Seventh Avenues. Gepner said, “where knowledge was shared.” He said that customers had gravitated to Tekserve to buy Apple computers, have them serviced or have questions about them answered at a time when computers were more cumbersome to use and help was not simply a Google search away. Gepner, who, before running Tekserve, was a regular customer. Among many of Tekserve’s customers then, Apple computers had a devoted following. Tekserve found its niche in an era when Apple had a much smaller slice of the computer market. It’s like this giant wave finally crashed down upon us.” “This is a cultural shift,” the company’s chief executive, Jerry Gepner, said in an interview in his office above the store. About 70 employees will lose their jobs, the company said. The service center will remain open until July 31, and the retail store will close on Aug. It was the Apple Store in New York City before there was such a thing as an Apple Store.īefore iPods and iPads and iPhones, before Apple started selling and servicing its devices out of a glass cube on Fifth Avenue, the eclectic Tekserve store on West 23rd Street in Manhattan was where customers went for upgrades to their PowerBook laptops or to have their computers fixed.īut times have changed, Tekserve’s managers said, and on Wednesday, they announced that the company was closing its retail and customer-service operation.
0 kommentar(er)
